The Avon Urban Renewal Authority (AURA) is a separate governmental entity created by the Town of Avon.  AURA is responsible for conducting urban renewal activities throughout the Town of Avon.

AURA was created in August 2007 to help the Town of Avon improve its Town Center Core and includes plans to create a Main Street through both the East and West side of Avon, bringing a sense of community and cohesion to the Town.